• Growth hacking could happen only after market fit.

if the business is not market fit yet, we cannot grow!! Business should know it’s target customers , … , Value proposition, To UI and UX

• Why do we stop growing?

why? 5 whys of Facebook. (کتاب نوآوری و تجربه مشتری)

• What is Growth hacking

test oriented process. it’s core is: # of tests per week. MTV has 1 test per week. min vible test.

creating + doing what other don’t + individual details. Amazon has 1000 tests monthly. Facebook has 22000 tests in a month.

20-30% success.

using Google optimize.

1. start from Excitement.
2. Not being tiered of learning.
3. infinite testing.
4. infinite questions with shining eyes.

the group should have Leadership DNA. Hippo: Highest payed person opinion.
Company culture. (Sprint book from google.)

• Expected fictions

1. Old ideologies. do what you are doing and you will grow.
2. More products more growth.
3. stay off my lawn.

Overcome frictions:

1. Rooted culture
2. CEO is a part of the team.
3. Education
4. search with piece
5. prioritize rootlesly, get early wins.
6. celebrate wins & failure with data.

Experiment >> Analyze >> Deation (فرضیه) >> prioritization >> 1

Elements of successful Analytics and BI:
1) Business strategy
2) ETL pipeline
3) Data Analysis
4) reporting and visualization.
Experiment leadership

Quantity drives to quality

others ideas drives new idea

Ideas are mostly the same.

linier creative learning. Technique of Ideation.

• Acquisition
• Expansion
• Activation
• Retention
• Referral
• Revenue

Prioritize:
ICE
Impact (1-10) / Confidence (1-10 )/ Ease (1-10) = Rank (Avg of ICE)

podcast: Ride halfman >> Master of skills

fidelity :
cost
duration (weekly)
Capacity >> 30% of time
concurrency >> same time
Manipulation >>
Control >>

Engineer as Marketing
Website grader
K- Factor

Growth:
– UI
– Product
– Marketing
– Data
– Programmer

Business model innovation >> 20%
Platform innovation AND user experience innovation >> 80%

5% increase of potential = 25% – 95% PM Increase (سود خالص)