What Is Customer Retention Rate and Why Does It Matter?

By Amanda DiSilvestro; When a company talks about analyzing calculations, it can be intimidating. However, once you get a handle on the right metrics and what benchmarks customers expect, it turns into a simple process. Customer retention rate (CRR) is a great place to start: It’s easy to calculate. It’s also crucial to understand in… Continue reading What Is Customer Retention Rate and Why Does It Matter?

Data Warehouse Modeling Star Schema vs. Snowflake Schema

 The First Difference: Normalization As mentioned, normalization is a key difference between star and snowflake schemas. Regarding this, there are a couple of things to know: Snowflake schemas will use less space to store dimension tables. This is because as a rule any normalized database produces far fewer redundant records. Denormalized data models increase the… Continue reading Data Warehouse Modeling Star Schema vs. Snowflake Schema

۷ Steps to Data Warehousing

Data warehousing is a business analyst’s dream—all the information (we will talk about the differences between data, information and knowledge and how they will lead to decisions.) about the organization’s activities gathered in one place, open to a single set of analytical tools. But how do you make the dream a reality? First, you have… Continue reading ۷ Steps to Data Warehousing